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Forecast
The analysts' average price target is €200.61 (+34.49%). The median is €206.22 (+38.25%).
| Buy |
46 |
| Hold |
25 |
| Sell |
0 |
News Go to news feed
Booking Holdings emphasizes AI use, direct bookings and growth at Goldman Sachs conference
Booking Holdings presented itself as a growing marketplace rather than just a booking platform: about two thirds of accesses are direct, 70% of transactions run through its own payment processing, and the Genius program accounts for 30% of customers but nearly 60% of bookings. Management highlighted broader use of generative AI, which reduces customer service costs per booking by more than 10% and increases software productivity, as well as the fast-growing "Connected Trip" segment. Financially the company remains strong with over $9 billion in annual free cash flow and $7.3 billion in share buybacks in the first half of 2026. » More on de.investing.com
EU court in Luxembourg confirms ban: Booking may not acquire E-Traveli
The EU court in Luxembourg upheld the 2023 prohibition by the European Commission that prevents Booking from taking over the flight portal E-Traveli. The judges argued that a merger would significantly impede competition in the European Economic Area and further cement Booking’s dominant market position, for example through stronger bargaining power against hotels and higher commissions. Booking had cited efficiency gains, which the court did not consider sufficient to offset the effects. The company is reviewing a possible appeal to the European Court of Justice and says the decision is wrong. » More on sueddeutsche.de
EU court upholds ban: Booking may not acquire eTraveli
The EU General Court in Luxembourg confirmed the European Commission's 2023 decision that Booking's takeover of eTraveli would significantly impede competition. Regulators feared higher hotel prices and increased use of the Booking platform for bundled flight-and-hotel bookings. Booking cited efficiency gains, but the court did not consider these compensatory. An appeal to the European Court of Justice is still possible; the Booking share reacted only slightly weaker. » More on finanzen.net
Historical dividends Dividends
All dividend metrics All metricsFinancials
| (EUR) | June 2026 | |
|---|---|---|
| Revenue | 6.44B | 11.69% |
| Gross profit | 6.44B | 11.69% |
| Net profit | 1.71B | 125.01% |
| EBITDA | 2.62B | 79.89% |
Fundamentals
| Metric | Value |
|---|---|
Market capitalization | €120.05B |
Number of shares | 774.88M |
52-week high/low | €193.33 - €129.01 |
Dividend yield | 0.89% |
Dividends TTM | €1.39 |
Next dividend | €0.36 |
Beta | 1.07 |
P/E ratio | 19.89 |
PEG ratio | 0.36 |
P/B ratio | -12.84 |
P/S ratio | 4.95 |
Company profile
Booking Holdings Inc. bietet weltweit Online-Reservierungen für Reisen und Restaurants sowie damit verbundene Dienstleistungen an. Das Unternehmen betreibt Booking.com, die Online-Unterkunft Reservierungen bietet; Rentalcars.com, die Online-Mietwagen-Reservierungsdienste bietet; Priceline, die Online-Reise-Reservierungsdienste bieten, und die Verbraucher Hotel, Flug und Mietwagen-Reservierungsdienste, sowie Urlaubspakete, Kreuzfahrten und Hotel-Vertriebsdienste. Es betreibt auch Agoda, die Online-Reservierung von Unterkünften, sowie Flug-, Boden-Transport-und Aktivitäten-Reservierungsdienste bietet. Darüber hinaus betreibt das Unternehmen KAYAK, einen Online-Preisvergleichsdienst, der es Verbrauchern ermöglicht, Reiserouten und Preise zu suchen und zu vergleichen, einschließlich Flugticket-, Unterkunfts- und Mietwagenreservierungsinformationen, sowie OpenTable für die Online-Restaurantreservierung. Darüber hinaus bietet das Unternehmen reisebezogene Versicherungsprodukte und Restaurantmanagementdienste für Verbraucher, Reisedienstleister und Restaurants an. Das Unternehmen war früher als The Priceline Group Inc. bekannt und änderte im Februar 2018 seinen Namen in Booking Holdings Inc. um. Das Unternehmen wurde 1997 gegründet und hat seinen Hauptsitz in Norwalk, Connecticut.
| Name | Booking Holdings |
| CEO | Glenn D. Fogel |
| Headquarters | Norwalk,
ct USA |
| Website | |
| Sector | Consumer Discretionary |
| Industry | Hotels, Restaurants & Leisure |
| IPO | 03/31/1999 |
| Employees | 25,550 |
Deep Dive
Ticker symbols
| Exchange | Symbol |
|---|---|
Frankfurt | PCE1.F |
XETRA | PCE1.DE |
Stuttgart | PCE1.SG |
München | PCE1.MU |
Berlin | PCE1.BE |
NASDAQ | BKNG |
Düsseldorf | PCE1.DU |
Hamburg | PCE1.HM |
London | 0W2Y.L |
SIX | BKNGUSD.SW |
Wien | BOOK.VI |
Milan | 1BKNG.MI |
Discover assets
Shareholders of Booking Holdings also invest in the following assets