Li Ning

Steph Curry ended his Under Armour deal and signed with Li Ning, wearing the brand publicly and helping raise its profile in the U.S. and China. The endorsement leverages Curry’s popularity among Chinese fans and supports Li Ning’s overseas expansion efforts. Broader industry gains stem from a Fujian manufacturing and innovation cluster, state-driven industrial strategy, and rising domestic demand that has weakened competitors like Nike in China. » Plus sur forbes.com

Li Ning reported a 2.8% revenue increase to RMB 15.235 billion in the first half of 2026 and a net profit of RMB 1.816 billion; gross margin improved to 50.9%. Apparel sales grew 12%, shoes by only 1%, and accessories fell 18%. Management cut its 2026 revenue target to low single-digit growth, citing weak domestic consumer demand and heavy discount pressure. The balance sheet remains strong with a net cash position of RMB 19.391 billion, but operating cash flow and sales momentum remain risks. » Plus sur de.investing.com

Li Ning announced a long-term collaboration with NBA star Stephen Curry and his Curry brand to create joint product lines for basketball and other categories. Detailed contract terms were not disclosed. Citi analysts expect higher costs initially but see long-term brand and revenue benefits; new Curry product lines could reach the market in two to four quarters. Only limited negative financial impact is expected for the second half of 2026. Li Ning shares closed down 2.8% on the day of the announcement. » Plus sur de.investing.com