Beiersdorf

Deutsche Bank downgraded Beiersdorf from "hold" to "sell", citing persistent pressure on consumer spending and structural problems in the consumer staples sector. The stock then fell 1.5% to €75.38 and underperformed the DAX. The bank left its price target at €70 and warned of global shifts in distribution channels (including Amazon, Costco, Walmart) as well as slow consumer budget growth, which are likely to weigh on earnings and valuations. » Altro su de.investing.com

Jefferies lowered its target price for Beiersdorf from €81 to €76 but kept the rating at "Hold." Analyst Molly Wylenzek adjusted her forecasts to the half-year figures and called the profit warning unsurprising. The revised investment plan is intended to make the Nivea brand (about 70% of the consumer business) more dynamic again, but the path will be long and rocky. Beiersdorf shares at times traded slightly firmer at around €76.48. » Altro su finanzen.net

The 115-year-old brand Nivea is losing its appeal and is putting parent company Beiersdorf under pressure. Declining demand and brand-image problems are negatively affecting the business. Much is at stake for the company’s sales and market position. » Altro su sueddeutsche.de