e.l.f. Beauty

E.l.f. Beauty reported continued strong growth, with fiscal 2026 net sales of $1.636 billion and its 30th consecutive quarter of net sales growth. The company faced more than $50 million in tariff costs and raised prices in 2025, but received roughly $50 million in tariff refunds plus interest after policies were struck down and subsequently rolled back many price increases. Management is using most of the refund to increase marketing spend while keeping select items at lower price points, and continues to rely on influencer-driven, community-led product innovation. E.l.f. emphasizes affordability—75% of its portfolio is $10 or less—and says its digital and creator strategy supports sustained demand. » Mere på cnbc.com

e.l.f. Beauty recorded double-digit revenue growth for the 30th consecutive quarter, most recently bringing revenue to $479.4 million. The brand expanded its assortment for the first time to include fragrances and body care and is introducing the new line e.l.f. POP. At the same time, e.l.f. is accelerating expansion in Europe and Brazil, which pushed the stock up by nearly 13% last month. » Mere på finanzen.net

E.l.f. released "Mirror Mix," an original album featuring seven rising artists, to strengthen cultural relevance and deepen engagement with Gen Z. The music push is part of a broader disruptive-marketing strategy that includes TikTok and Twitch initiatives and follows earlier music projects. E.l.f. reported doubled profits last quarter and is reinvesting more than 20% of net sales into marketing and digital for the fiscal first quarter, with additional funding from $50 million in tariff refunds. » Mere på cnbc.com