Meta Platforms

Instagram is testing Features, a long-form video format up to 90 minutes, but has not provided a concrete plan to pay creators for that content. Creators criticize the lack of ad-revenue sharing and performance incentives comparable to YouTube, saying posting long-form content without direct pay is unsustainable. Adam Mosseri said Meta is exploring options but warned pre-roll and mid-roll ads could harm user experience and that current performance-based programs are limited. Posting benefit is reach, while Meta may also use uploaded videos to train its AI models. » Mere på theverge.com

Instagram is testing a new longform horizontal video format called Features to bring widescreen content to TVs and the main app. The company plans to make longform and shortform video “symbiotic,” allowing creators to publish extended videos and break them into shorter clips or series. Features are in a small US test and limited trials with creators in Brazil, alongside other video enhancements like clip previewing and live discovery improvements. » Mere på theverge.com

Meta Platforms plans to finance its AI investments with a capital increase of around $35 billion through the issuance of shares and mandatory convertible preferred shares. For the coming year, an additional at-the-market program of around $60 billion is planned for non-voting Class C shares. The measures aim to raise funds to expand AI projects. » Mere på finanzen.net