Vodafone

Vodafone Germany plans to cut around 2,300 of 12,000 jobs and aims to save costs through increased use of artificial intelligence in customer service, advertising and network operations. The freed-up funds are to be invested in fibre, cloud and security businesses as well as digital customer channels. How the company intends to generate sustainable customer and revenue growth in mobile, fixed-line and TV remains unclear given fierce competition, margin pressure in the cable business and ongoing image problems. » Mere på wiwo.de

Vodafone has announced the elimination of 2,300 positions in Germany to reduce costs in the fiercely competitive mobile market. The market is dominated by Deutsche Telekom, Telefónica and Vodafone, with heavy discounting squeezing margins and keeping price pressure high. Telefónica and Telekom have also reduced staff; all providers are stepping up investment in AI-driven networks and processes to achieve efficiency gains. » Mere på faz.net

Vodafone plans to cut about 2,300 jobs in Germany over the next two years. Management cites intensified competition, rising external costs and rapidly changed market conditions; in the first quarter of 2026 the company lost numerous mobile and broadband customers. Cost savings are also to be achieved through increased use of artificial intelligence, while investments will be stepped up in fibre expansion and in cloud and security. Customer service will be restructured to reduce interface breaks between hotline, shops, website and app; Vodafone says it will carry out the reductions in a socially responsible way and in consultation with works councils. » Mere på golem.de

Vodafone is continuing to lose customers in Germany and has had McKinsey review since March where savings can be made on material, operating and personnel costs. Decisions are still pending; the entry of investor Xavier Niel has increased the pressure to cut costs. Areas under review include sales, the retail network, commissions and the vehicle fleet, as well as organizational streamlining and the use of AI. The savings are intended to free up funds for fiber, cloud and security investments. » Mere på wiwo.de

The European Court of Justice found that telecommunications providers may not unilaterally change ongoing contracts under the 2018 EU code and that corresponding clauses in standard terms and conditions are invalid. The ruling strengthens the class action against Vodafone over a 2023 price increase, which was joined by more than 116,000 people and affected around ten million customers. German courts must now take the ECJ ruling into account in the ongoing proceedings; Vodafone said it will review the decision and analyze its implications. » Mere på golem.de