e.l.f. Beauty

E.l.f. Beauty reported Q2 net sales of $520.8 million, up 51% year-over-year, and adjusted EPS of $1.21 versus $0.60 expected. The company raised full-year guidance for net sales to $2.00–2.03 billion, adjusted EBITDA to $421–427 million and adjusted EPS to $3.82–3.86. International sales grew 165%, gross margin improved 1.6% (including tariff refunds), and management said tariff benefits were partly reinvested into pricing and marketing as it enters a bullish holiday season. » More on cnbc.com

E.l.f. Beauty reported continued strong growth, with fiscal 2026 net sales of $1.636 billion and its 30th consecutive quarter of net sales growth. The company faced more than $50 million in tariff costs and raised prices in 2025, but received roughly $50 million in tariff refunds plus interest after policies were struck down and subsequently rolled back many price increases. Management is using most of the refund to increase marketing spend while keeping select items at lower price points, and continues to rely on influencer-driven, community-led product innovation. E.l.f. emphasizes affordability—75% of its portfolio is $10 or less—and says its digital and creator strategy supports sustained demand. » More on cnbc.com

e.l.f. Beauty recorded double-digit revenue growth for the 30th consecutive quarter, most recently bringing revenue to $479.4 million. The brand expanded its assortment for the first time to include fragrances and body care and is introducing the new line e.l.f. POP. At the same time, e.l.f. is accelerating expansion in Europe and Brazil, which pushed the stock up by nearly 13% last month. » More on finanzen.net

E.l.f. released "Mirror Mix," an original album featuring seven rising artists, to strengthen cultural relevance and deepen engagement with Gen Z. The music push is part of a broader disruptive-marketing strategy that includes TikTok and Twitch initiatives and follows earlier music projects. E.l.f. reported doubled profits last quarter and is reinvesting more than 20% of net sales into marketing and digital for the fiscal first quarter, with additional funding from $50 million in tariff refunds. » More on cnbc.com

Joshua Allen Franks, SVP of Operations at e.l.f. Beauty, sold 5,718 shares at $100 per share on Aug. 19, 2026 through a pre-established Rule 10b5-1 trading plan, liquidating about 4% of his direct holdings. He retains 144,309 directly held shares, including 66,981 restricted stock units. The company has a market cap of $5.8 billion and trailing twelve-month revenue of $1.8 billion; the stock traded near $99.65 on the transaction date after a prior 17% decline and subsequent guidance-driven recovery to around $100. e.l.f. reported fiscal Q1 revenue of $479.4 million, up 36% year-over-year, and has raised full-year growth guidance since May. » More on finance.yahoo.com