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Forecast

The analysts' average price target is €102.01 (-8.90%). The median is €99.30 (-11.32%).

Buy	17
Hold	16
Sell	0

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Hasbro grows: profit rises 52% thanks to Magic: The Gathering

Hasbro increased net revenue in the third quarter of 2026 by 15% to $1.595 billion. Adjusted operating profit climbed 52% to $541 million. The main driver was the Wizards of the Coast division, with Magic: The Gathering surpassing $600 million in sales during the quarter. » More on finanzen.net
Hasbro increases adjusted operating profit by 52% through focus on higher-margin owned brands

Hasbro reported a 15% rise in net revenue in Q3 2026, driven by its digital transformation. Core product Magic: The Gathering generated quarterly revenue of $616.1 million for the first time. A more profitable product mix and strict cost management led to a 52% increase in adjusted operating profit; the company is placing greater emphasis on higher-margin digital segments. » More on finanzen.net
Moody's raises Hasbro outlook to positive on strong gaming business

Moody’s has raised Hasbro’s outlook from “stable” to “positive” and confirmed ratings for senior unsecured bonds (Baa2) and commercial paper (Prime-2). Key drivers are strong growth and margin expansion in the Wizards of the Coast and digital gaming segment, a more stable consumer business, continued cost discipline and debt reduction. Moody’s expects roughly 5% revenue growth, higher operating margins and a decline in adjusted leverage from 2.5x to about 2.25x by the end of 2026, which would support a potential rating upgrade. » More on de.investing.com
Upper Deck inks multiyear Hasbro licensing deal, debuts Transformers 40th anniversary card set

Upper Deck and Hasbro agreed a multiyear global licensing partnership to produce trading cards and tabletop games across Hasbro franchises, starting with a Transformers: The Movie 40th anniversary trading card set. The initial 'Gen 1' set, with an 80s aesthetic and a highly limited Peter Cullen–signed card, will be sold exclusively at Target in mid-September; a larger 100-card Fleer-branded set with additional inserts and autograph cards will follow to hobby shops. Upper Deck plans to explore trading card games and blended digital/physical products as it expands in the collectibles market. » More on forbes.com
Hasbro posts revenue jump and raises full-year forecast

Hasbro significantly beat expectations in the second quarter with revenue of USD 1.14 billion and a profit. The company raised its annual forecast to as much as USD 5.03 billion, driven by margin-strong areas such as digital gaming and licensing. Investors reacted with heavy trading activity to the strong operational turnaround and upbeat analyst assessments. » More on finanzen.net

Historical dividends Dividends

All dividend metrics All metrics

In 2026, Hasbro Inc. has already paid €1.80 in dividends. The last payout was in September.

Financials

In the last quarter, Hasbro Inc. had revenue of €1.4bn and net profit of €346.73m

(EUR)	September 2026	YoY
Revenue	1.4bn	18.30%
Gross profit	1.06bn	31.30%
Net profit	346.73m	74.06%
EBITDA	467.4m	38.81%

Fundamentals

Metric	Value
Market capitalization	€15.66bn
Number of shares	139.86m
52-week high/low	€112.50 - €67.51
Dividend yield	2.15%
Dividends TTM	€2.41
Next dividend	€0.63
Beta	0.44
P/E ratio	18.32
PEG ratio	0.02
P/B ratio	19.11
P/S ratio	3.35

Company profile

Hasbro, Inc., together with its subsidiaries, operates as a play and entertainment company. Its Consumer Products segment engages in the sourcing, marketing, and sale of toy and game products. This segment also promotes its brands through the out-licensing of trademarks, characters, and other brand and intellectual property rights to third parties through the sale of branded consumer products, such as toys and apparels. Its toys and games include action figures, arts and crafts and creative play products, fashion and other dolls, play sets, preschool toys, plush products, sports action blasters and accessories, vehicles and toy-related specialty products, games, and other consumer products; and licensed products, such as apparels, publishing products, home goods and electronics, and toy products. The company's Wizards of the Coast and Digital Gaming segment engages in the promotion of its brands through the development of trading card, role-playing, and digital game experiences based on Hasbro and Wizards of the Coast games. Its Entertainment segment engages in the development, acquisition, production, distribution, and sale of world-class entertainment content, including film, scripted and unscripted television, family programming, digital content, and live entertainment. The company sells its products to retailers, distributors, wholesalers, discount stores, drug stores, mail order houses, catalog stores, department stores, and other traditional retailers, as well as ecommerce retailers; and directly to customer through Hasbro PULSE e-commerce website. Hasbro, Inc. was founded in 1923 and is headquartered in Pawtucket, Rhode Island.

Name	Hasbro Inc.
CEO	Christian Cocks
Headquarters	Pawtucket, ri USA
Website	investor.hasbro.com
Sector	Consumer Discretionary
Industry	Diversified Consumer Services
IPO	17/03/1980
Employees	4,520