adidas

adidas will present a special farewell jersey for the national team at Jürgen Klopp’s debut, to appear in the Nations League. The supplier contract with the DFB ends in 2027 and will then be taken over by Nike, whose new deal runs until 2034. On the stock market the adidas share was slightly under pressure; at the same time PUMA shares fell and Nike shares gained moderately in premarket trading. » More on finanzen.net

Adidas shares rose more than 2 percent on Wednesday to €151.35, returning to the recent trading range after a successful test of the July interim low. Barclays analyst Viktoria Petrova set a price target of €210 and sees the innovation days on September 23 and 24 as a potential price driver to strengthen the product pipeline and brand confidence. For 2026, however, the stock is still down about 10 percent. » More on de.investing.com

Barclays has upgraded Adidas from "Equal Weight" to "Overweight" and calls the stock a buying opportunity after a "perfect storm" in the industry. The bank expects the global sporting goods sector to settle at about 4% growth by 2029, with Nike growing roughly 1% and the rest of the industry, including Adidas, about 6% annually. Drivers cited for the upgrade include an ongoing margin recovery at Adidas, the potential to beat the 2026 EBIT target of €2.3bn, possible tariff refunds and the "Home of Innovation" event planned for the end of September. » More on de.investing.com