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Forecast

Buy
  6
Hold
  2
Sell
  0

  • Adidas sees moderate growth; Deckers cuts HOKA forecast and signals US discount pressure

    Adidas grew by 7–9% in the summer quarter on a currency‑adjusted basis, but thus fell short of its full‑year target. Rival brand HOKA (Deckers) reported weaker demand for models and a price war in the US, prompting Deckers to lower its sales forecast. Analysts view the HOKA slowdown as brand‑specific, but weaker US demand and discount pressure point to broader risks for full‑price strategies. Adidas will publish final quarterly figures on Oct. 29, which will show whether the company can withstand the US discount pressure. » More on deraktionaer.de


  • Adidas raises operating profit forecast after record quarter and customs duty refund

    Adidas increases its 2026 operating profit forecast by €200 million to around €2.5 billion. The company received roughly €200 million in US import duties back after a court ruled them unlawful. In the third quarter, revenue rose nine percent to €7.25 billion (currency-adjusted +7%) and operating profit climbed 37% to €1.01 billion, the highest quarterly profit in the company’s history. » More on n-tv.de


  • Dax rises above 100-day line thanks to AI stocks and Adidas

    The Dax climbed about 1 percent on Wednesday to 25,552 points, returning above its 100-day moving average. Drivers were strong AI and tech stocks such as Infineon and recoveries at Siemens, supported by positive U.S. news on SpaceX and Super Micro. Adidas gained after better key figures and an increased profit forecast, breaking the technical mark at €160. Investment announcements in the real estate sector (Grand City/LEG) and an upward revision at Jenoptik also provided support; Fresenius Medical Care came under pressure due to U.S. reform plans. » More on finanzen.net

Historical dividends Dividends

All dividend metrics All metrics
In 2026, adidas has already paid €2.80 in dividends. The last payout was in May.

Financials

In the last quarter, adidas had revenue of €6.73B and net profit of €355M
(EUR) June 2026
YoY
Revenue 6.73B 13.12%
Gross profit 3.54B 15.05%
Net profit 355M 3.79%
EBITDA 876M 5.16%

Fundamentals

Metric Value
Market capitalization
€27.73B
Number of shares
175.06M
52-week high/low
€200.79 - €130.74
Dividend yield
1.75%
Dividends TTM
€2.80
Beta
1.21
P/E ratio
20.32
PEG ratio
1.34
P/B ratio
5.01
P/S ratio
1.06

Company profile

adidas AG, together with its subsidiaries, designs, develops, distributes, and markets athletic and sports lifestyle products worldwide. It offers footwear; apparel; and accessories and gear, such as bags and balls under the adidas brand. It sells its products through approximately 2,200 own-retail stores; mono-branded franchise stores and shop-in-shops; and wholesale and its e-commerce channels. The company was formerly known as adidas-Salomon AG and changed its name to adidas AG in June 2006. adidas AG was founded in 1920 and is headquartered in Herzogenaurach, Germany.

Name
adidas
CEO
Bjorn Gulden
Headquarters Herzogenaurach, bv
Germany
Website
Sector
Consumer Discretionary
Industry
Textiles, Apparel & luxury goods
IPO
06/24/1998
Employees 64,938

Ticker symbols

Exchange Symbol
Pnk
ADDDF
XETRA
ADS.F
XETRA
ADS.DE
Frankfurt
ADS.F
DĂĽsseldorf
ADS.DU
Hamburg
ADS.HM
Milan
1ADS.MI
London
0OLD.L
SIX
ADSEUR.SW
MĂĽnchen
ADS.MU
Wien
ADS.VI
Warschau
ADS.WA
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