adidas

Adidas stock moved into the red after Dick’s Sporting Goods cut its forecast and plunged in premarket trading. Weakness in the US sporting-goods retail market, particularly in athletic footwear, is weighing on demand; the US market accounts for around one-fifth of Adidas’s sales. Across the sector, Puma and Nike also suffered share-price declines. » More on deraktionaer.de

RBC left its rating for adidas at "Outperform" after a back-to-school survey saw adidas ranked first among US consumers, displacing Nike to second place. The study points to a pickup in US business and a relatively stable business in China. RBC therefore remains optimistic about adidas. » More on finanzen.net

The adidas share continued its downward trend and at times traded sharply lower on Tuesday after the Q2 figures showed a weaker operating margin despite record sales. On a currency-adjusted basis, sales rose 14% to €6.74bn, the operating margin fell from 9.2% to 8.5% and operating profit increased to €574m. UBS removed its buy recommendation and cut its price target, while other houses remained divided; the median price target is €204.12. adidas confirmed its annual operating profit target and raised its sales forecast for 2026; the next report is due on 29 October 2026. » More on finanzen.net