e.l.f. Beauty

E.l.f. released "Mirror Mix," an original album featuring seven rising artists, to strengthen cultural relevance and deepen engagement with Gen Z. The music push is part of a broader disruptive-marketing strategy that includes TikTok and Twitch initiatives and follows earlier music projects. E.l.f. reported doubled profits last quarter and is reinvesting more than 20% of net sales into marketing and digital for the fiscal first quarter, with additional funding from $50 million in tariff refunds. » Plus sur cnbc.com

Joshua Allen Franks, SVP of Operations at e.l.f. Beauty, sold 5,718 shares at $100 per share on Aug. 19, 2026 through a pre-established Rule 10b5-1 trading plan, liquidating about 4% of his direct holdings. He retains 144,309 directly held shares, including 66,981 restricted stock units. The company has a market cap of $5.8 billion and trailing twelve-month revenue of $1.8 billion; the stock traded near $99.65 on the transaction date after a prior 17% decline and subsequent guidance-driven recovery to around $100. e.l.f. reported fiscal Q1 revenue of $479.4 million, up 36% year-over-year, and has raised full-year growth guidance since May. » Plus sur finance.yahoo.com

E.l.f. Beauty posted fiscal Q1 revenue of $479.4m, up 36%, and adjusted EPS of $1.75, more than doubling forecasts, prompting a raised full-year guidance. The company received about $50m in tariff refunds and plans to reinvest nearly all of it into lower prices and increased marketing to drive customer acquisition and market share. Management highlighted expanding gross margins even excluding the one-off refund, accelerated international distribution in Europe and Brazil, and portfolio diversification following the acquisition of Rhode. » Plus sur forbes.com