Ford Motor

Ford plans a Bronco hybrid in 2027, a Bronco-based pickup by the end of the decade and a Lincoln Bronco off‑roader, while also adding new Mustangs. The company will refresh 80% of its North American lineup by 2029, target half of global volume as hybrid/EV/extended‑range by 2030, and launch a $25,000 hybrid crossover plus five models under $40,000 to address affordability. Ford will continue investing in its low‑cost Universal Electric Vehicle platform alongside gasoline and hybrid powertrains to improve margins and market share. » Plus sur finance.yahoo.com

President Trump announced a 50% tariff on cars, trucks, auto parts and steel from Canada effective January 1, 2027, after which Ford shares fell intraday by 3.9% to $13.86. The White House hinted at exemptions for vehicles made in the US, but Ford is heavily reliant on North American supply chains and sees little immediate benefit. Canada has threatened retaliatory tariffs, raising the prospect of a prolonged trade conflict and pressure on margins; competitors such as General Motors and Stellantis also declined. In addition, Morgan Stanley recently cut its price target for Ford, so the tariff news is slowing the recovery after strong Q2 results. » Plus sur de.investing.com

Ford will begin producing prototypes of its $28,000 Fathom electric pickup at the recently converted Louisville Assembly Plant in the first quarter of 2027 after a roughly $2 billion factory overhaul. The plant conversion and new Universal Electric Vehicle Platform use unicasting and an assembly-tree process to speed production and cut costs, with operators already in pre-tooling and hand-building prototypes alongside Dearborn teams. Ford aims to deliver a profitable high-volume EV but faces prior EV losses and is investing broadly in new production and battery capacity. » Plus sur theverge.com