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Staples reinvents stores with Party City and Stanton Optical shop-in-shops

Staples is transforming about 900 stores into services-led community hubs, expanding beyond office supplies to drive foot traffic and diversify revenue. The retailer has added Party City shop-in-shops in roughly 700 locations and is piloting Stanton Optical in Philadelphia to offer party supplies and in-store eye care, respectively. Staples also leverages print services, Amazon and Happy Returns drop-off traffic, UPS shipping and a "Bins Wins" returned-goods program to create repeat visits and broaden its customer base. » Plus sur forbes.com
Staples sees surge in custom orders after viral 'Staples Baddie' TikToks, employee says

New York City Staples sales associate Aran says his once-quiet shifts became hectic after Kaeden Rowland’s viral TikTok videos showcasing personalized stamps, custom mugs and planners drove customers to the store. Aran posted a response TikTok that also went viral, highlighting long lines and increased workload for staff. He and coworkers noted the boost in traffic while urging viewers to consider how customer demand affects retail workers. » Plus sur yahoo.com