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Super League has completed the acquisition of the advertising division (Misfits Ads Division) from Misfits Gaming Group, expanding its programmatic ad revenues and proprietary technology. The deal is expected to contribute to results from the second quarter and pave the way for Super League to achieve a positive, cash-based EBITDA by year-end. The move comes against a background of a negative EBITDA of $10.87 million over the past twelve months and a market capitalization of $5.91 million; the transaction also includes a brand partnership with Misfits and integrations in Roblox with over 100 million monthly users. In parallel, Robert Kalutkiewicz was appointed to the board of directors, Mark Jung departed, and Justin Stefanovic was hired as senior vice president for business development and platform strategy. » Plus sur de.investing.com

Super League has acquired a stake in the Roblox shopping experience My Avatar! and is expanding its “Strategic Properties” initiative to monetize Roblox experiences through advertising and branded content. My Avatar! records over 800,000 daily active users and offers a loyalty system for virtual purchases. The acquisition comes as Super League faces a difficult environment: its stock is down 96.6% year‑over‑year at $3.76 with a market capitalization of $5.49 million, but the company has more liquidity than debt and a current ratio of 4.36. Financial details of the transaction were not disclosed; the portfolio now also includes the Misfits Ads Division (subject to shareholder approval) and Hide or Die!. » Plus sur de.investing.com

Super League announced a strategic partnership with Solsten to integrate psychographic data and generative AI into marketing campaigns. The exclusivity is intended to improve campaign planning, creative development and optimization across channels such as in-game, mobile, social media and CTV. The move comes as the stock fell 97.75% last year, market capitalization stands at around $6.16 million and revenue for the last twelve months was $11.57 million. Super League aims to use the technology to achieve higher acquisition efficiency, better conversion rates and lower customer acquisition costs to reverse a 48% decline in revenue. » Plus sur de.investing.com