CRICUT INC. CL.A DL-,001

Cricut introduced two small StickerPix machines: the StickerPix Print plus Cut for $299, which prints via dye-sublimation, laminates and produces kiss-cut stickers, and the StickerPix Print for $169, which prints to pre-cut sticker sheets and 4x6 photos but lacks cutting. The larger model handles 4x7 sticker sheets and 4x6 photo paper and leaves kiss-cut stickers on a backing for easy peeling. Both machines include built-in lamination for water, scratch and fade resistance and are aimed at space-constrained crafters and small sellers. » Altro su theverge.com

At the Goldman Sachs technology conference, Cricut announced a growth strategy focused on steady platform expansion, new hardware (including the Maker 5) and expanded AI tools to attract and retain users. The platform business, which the CFO says accounts for roughly 80% of profitability, has seen continuous quarterly growth since 2021 and is expected to continue through 2026; active user numbers rose year-over-year for the first time. The company is testing premium subscriptions, regional pricing and bundles to increase monetization, expects moderate margin pressure from AI of 1–2 percentage points, and plans further product launches and international expansion ahead of the holiday season. Cricut remains debt-free, prioritizes product and platform investments, and intends to return excess capital to shareholders through buybacks and dividends. » Altro su de.investing.com

Cricut reported diluted Q2 earnings of $0.19 per share versus an analyst estimate of $0.051, while revenue of $156.3 million missed the expected $165.62 million. The beat was partially supported by $20.3 million in tariff refunds and the reversal of a license reserve; adjusted gross margin was 58.9%. Product revenue fell 22%, platform revenue rose 5.1%, and paying subscribers grew to 3.1 million users. Cricut ended the quarter debt-free with $286 million in cash and expects product revenue to recover in the second half of the year as well as positive operating cash flows for 2026. » Altro su de.investing.com