PLAYTIKA HOLDING DL-,01

The controlling shareholder of Playtika has received permission from China’s NDRC to issue bonds of up to $800 million. The proceeds are to be used for the early repayment of part of an existing loan under the credit agreement dated 10 December 2019. The approval is valid until 30 July 2027 and is subject to Chinese rules on external debt. » Altro su de.investing.com

According to reports, Playtika is negotiating the sale of its mobile-gaming studio SuperPlay, acquired in 2024, to Tencent. The transaction could value SuperPlay at $1 to $1.5 billion and would represent a significant return on capital for Playtika if the sale goes through at the top end. » Altro su de.investing.com

Playtika is using licensed intellectual property, live-ops activations and social campaigns to refresh and extend the commercial life of its older mobile titles. Recent examples include a Bingo Blitz collaboration with Where's Waldo? featuring themed in-game rooms and a limited-time Green Game Jam event in Solitaire Grand Harvest tied to coral reef restoration. The company emphasizes recurring content updates, player retention mechanics and brand partnerships rather than relying on one-time game launches. » Altro su finance.yahoo.com