Spotify Technology

Spotify is testing a Skip Ahead feature that lets Premium users bypass ad breaks, intros and creator promotions, prompting concerns that it could undermine podcast monetization for independent creators and reduce ad effectiveness. Advertisers and major audio networks have contacted Spotify for clarification, while Spotify says the test does not prevent ad delivery and currently applies to a subset of users. Industry observers warn the move could accelerate platform-driven shifts in podcast economics and reinforce creators’ need to diversify revenue outside streaming platforms. » Altro su forbes.com

Major music companies achieved average streaming growth of 8.3% in Q2 2026, while Spotify reported 14.6%, shrinking the gap to 7 percentage points (down from a peak of 17 points in Q2 2024). Warner Music recorded 11.3% growth, Sony 9.7% and Universal 5.6%, with price changes and new contracts at some labels providing additional boosts. Spotify expects revenue of €5.0bn for Q3 2026 and forecasts reported revenue growth of 17.0% (currency-adjusted 15.0%). » Altro su de.investing.com

Spotify’s board approved an increase of the share buyback program by $1.5 billion, boosting the authorized amount to about $2.223 billion. Under the expanded program, $723 million remains available from the existing authorization. Repurchases will depend on price, business and market conditions and will be conducted in accordance with SEC rules; they may be suspended or terminated at any time. The program does not obligate Spotify to purchase a specific number of shares and is part of the company’s capital allocation strategy. » Altro su de.investing.com