World Wrestling Entertainment

ESPN strongly rejected a report claiming it plans not to renew its five-year, $1.6 billion agreement to air WWE Premium Live Events, saying the claim is "completely false" and was published without contacting the network. The partnership remains in place with four years left on the contract, though sources and commentators have questioned ESPN's satisfaction with viewership and signups. Recent cross-promotion successes, including WWE's Danhausen during the Knicks' finals run, boosted viewership and merchandise sales for both brands and the NBA. » Altro su forbes.com

WWE announced Sunday Night's Main Event will take place Sept. 6, 2026, at State Farm Arena in Atlanta with Oba Femi facing Bron Breakker in a match billed to determine the “future of WWE.” The bout was confirmed on Raw by Paul Heyman after Breakker called out Femi, and Cody Rhodes vs. Randy Orton was also added to the card. The special Labor Day weekend Sunday event will stream on Peacock in the U.S. and on WWE's YouTube channel internationally; WWE lists Breakker and Rhodes with Atlanta ties. » Altro su forbes.com

WWE faces declining Raw viewership and discounted SummerSlam tickets as Night One at U.S. Bank Stadium features six key matches. The WWE Championship dream match pits CM Punk against Cody Rhodes, with Punk favored to retain. Other highlights include Liv Morgan vs Iyo Sky for the Women’s World Championship and a Hell in a Cell rubber match where Oba Femi is predicted to beat Brock Lesnar, potentially prompting Lesnar’s retirement. The event streams on ESPN Unlimited in the U.S. and Netflix internationally. » Altro su forbes.com