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Cavinder twins launch Go Two wellness brand after NIL-backed growth

Haley and Hanna Cavinder launched Go Two, a wellness brand focused on "frictionless wellness on the go," whose initial drink launch outperformed their operating partner’s best debut by about 7x. The twins used lessons and seed capital from years of NIL deals and equity stakes to build and operate the company as co-founders alongside their agent and an operations partner. They aim to build a "faceless" brand that can scale beyond their personal visibility while continuing endorsement work, and also co-founded the ready-to-drink tequila brand Azucar. » Więcej na forbes.com