Nielsen Holdings

Goldman Sachs cites Nielsen data showing US revenues for beauty and personal care products rose 1.6% in the four weeks to May 16, while sales volume fell 2.6%. Makeup, hair and body care increased, skincare fell sharply; online and specialist retail sales are not fully captured in Nielsen’s data. Individual groups showed differing trends: L’Oréal recorded strong growth, Unilever and Beiersdorf reported declining US sales, and Haleon, Reckitt and Henkel also posted partly weaker sales results in the US. » Więcej na de.investing.com

VideoAmp, led by CEO Peter Liguori, is positioning its AI and machine-learning platform as an alternative to Nielsen’s traditional panel-based TV ratings, claiming more accurate cross-platform audience measurement. Advertising spend attributed to VideoAmp’s metrics has jumped nearly 900% in three years to about $3 billion, boosting the company's revenue and market relevance. Industry frustration with recent changes to Nielsen’s methodology and rising demand for connected-TV analytics have accelerated interest in competitors, though Nielsen retains roughly 90% market control and large multiyear contracts with major media and agency players. » Więcej na forbes.com

Fox News touted top primetime and summer ratings, citing a 2.3 million August primetime average and strong franchise performance while emphasizing rivals' year-over-year declines. MSNBC framed its position around viewer engagement, digital and podcast reach, and beating CNN in weekday primetime. CNN pointed to success of its Originals and rising digital subscriptions, while NewsNation emphasized rapid total-day growth. The piece shows cable networks use press releases to shape how Nielsen results are perceived by audiences, advertisers and reporters. » Więcej na forbes.com