Sky Deutschland

Starting this week, Sky will broadcast up to ten Europa League and Conference League matches per matchday in Germany as individual games or in a conference. The broadcasts use the live feed from Sky Österreich because the RTL Group holds the media rights for Germany and production processes were consolidated. For matches between German and Austrian teams, Canal+ in Austria can assert first-choice rights, so not all fixtures will air on Sky; RTL or Nitro will show selected games free-to-air. The arrangement applies only for this season; afterwards the rights for both competitions will be with DAZN. » Więcej na finanzen.net

After RTL Group took over the pay-TV broadcaster, Sky will show up to ten Europa League and Conference League games per matchday in Germany but will use the live production from Sky Österreich rather than the RTL feed. The reason is the complex rights packages: Sky Österreich holds different rights in part, so productions from Austria are also used in Germany, including familiar German commentators and Austrian reporters. When German and Austrian clubs face each other, Canal+ often has first pick in Austria, so those matches may not be available in both markets depending on selections. The arrangement applies only for this season; from 2026/27 the rights go to DAZN and later to Paramount. » Więcej na finanzen.net

According to an OOH panel, Sky Business draws an average of 2 million viewers per week to bars, restaurants and hotels, who spend an average of €15.89 per guest. The Bundesliga reaches an average of 1.59 million fans per week in hospitality and has led to a 38% increase in guest frequency since 2025/26. Sky is expanding its offering for business customers with a sportsbar package and the new 24/7 channel Sky Sport NFL from September to attract additional visitor groups. » Więcej na finanzen.net