Netflix

Netflix is rolling out an "AI Discover" tab on its TV app that uses a new intelligence layer to surface AI-powered, theme-based recommendations such as "Something Light" or "Family Movie Night." Users can select themes and provide feedback on suggestions, and the system adapts in real time to their responses. The feature is gradually rolling out in the US to members who use Netflix in English on supported TVs. » Mais em theverge.com

Netflix announced a multiyear agreement with YouTuber and comedian Druski to create original content exclusively for the platform. Druski's first show for Netflix, Collect & Praise, a semi-scripted comedy in which he plays a megachurch pastor, will premiere on December 1. Netflix is also licensing other Druski series and plans several projects with his production company, 4LIFERS Entertainment. » Mais em theverge.com

According to internal figures, subscribers open the Netflix app on fewer days per month and on average spend less time in it. The decline began in 2022 after measures against password sharing and continued despite an app redesign. Netflix responded with cuts of around 1,000 jobs (about 6%) and management changes, including the departure of Bela Bajaria and the appointment of Peter Rice as successor for parts of the programming leadership. » Mais em golem.de

Netflix posted its weakest growth in years in the latest quarter, with revenue up 12% to $12.9 billion, and has raised subscription prices again (Premium now €21.99, Standard with ads €6.99). To find new growth sources, the company plans to expand into games, live sport, events and video podcasts and pursue new partnerships. Netflix also plans to cut around 1,000 jobs, is replacing managers and has hired Peter Rice to lead content strategy after a planned major deal with Warner fell through. Despite lower usage, the churn rate remained stable at about 2%, and the stock has been significantly below last year’s level since 2025. » Mais em wiwo.de

Netflix announced roughly 1,000 layoffs and the departures of several senior content executives while hiring former studio executive Peter Rice as COO. The company is wrestling with missed ad-revenue targets, sluggish US growth, higher prices, and a failed attempt to acquire Warner Bros, problems compounded by mixed content performance and weak promotion. Management says it will improve execution and theatrical strategy, but the moves signal deeper strategic and monetization challenges rather than isolated personnel failings. » Mais em theverge.com