Li Ning

Stephen Curry said his signature shoe with Li-Ning will debut in early 2027 after he signed a long-term partnership with the Chinese brand. Curry left Under Armour by mutual agreement and signed a reported 10-year, $400 million deal with Li-Ning, saying he chose the company for product quality, longevity and global reach. He will wear Li-Ning shoes designed by Jimmy Butler and Dwyane Wade until his own model is released. » Mere på cnbc.com

Steph Curry ended his Under Armour deal and signed with Li Ning, wearing the brand publicly and helping raise its profile in the U.S. and China. The endorsement leverages Curry’s popularity among Chinese fans and supports Li Ning’s overseas expansion efforts. Broader industry gains stem from a Fujian manufacturing and innovation cluster, state-driven industrial strategy, and rising domestic demand that has weakened competitors like Nike in China. » Mere på forbes.com

Li Ning reported a 2.8% revenue increase to RMB 15.235 billion in the first half of 2026 and a net profit of RMB 1.816 billion; gross margin improved to 50.9%. Apparel sales grew 12%, shoes by only 1%, and accessories fell 18%. Management cut its 2026 revenue target to low single-digit growth, citing weak domestic consumer demand and heavy discount pressure. The balance sheet remains strong with a net cash position of RMB 19.391 billion, but operating cash flow and sales momentum remain risks. » Mere på de.investing.com