adidas

Leaked reports indicate Adidas will pair Lionel Messi with Lamine Yamal in 2027, a move described as a passing of the torch and likely the final year for a Messi-designed signature shoe. After Messi retires, Yamal—who signed with Adidas in 2024—is expected to become the brand’s global football ambassador. The plan leverages Yamal’s rapid rise and stylistic links to Messi as Adidas prepares its next long-term football face. » Mere på forbes.com

Value investor David Samra of Artisan Partners continues to see Adidas stock as undervalued even after recovery phases and World Cup successes, calling the current price level irrationally low. Samra cites improved management decisions under Björn Gulden and additional revenues to justify his view, but remains cautious due to weaker consumer demand and competitive pressure. Overall, outside the U.S. Samra favors selective names such as Brenntag, Samsung and ABB, arguing the exposure is supported by more attractive valuations and growing corporate profits in Europe. » Mere på handelsblatt.com

The German stock market closed the week with moderate gains; the DAX rose 0.56 percent to 25,409 points. adidas gained 2.99 percent and topped the DAX, while banks were stronger and BASF fell sharply after news of a non-binding takeover offer for Evonik. Oil price movements and hopes for diplomatic de-escalation in the Middle East shaped sentiment, US indexes also advanced, amid persistently high yields in the bond market. » Mere på finanzen.net