Perion Network

Perion presented a unified Perion One platform at the Canaccord Genuity conference that uses AI, cross-channel media buying and the Outmax engine to optimize ad spend. Spend on Perion One rose 15% year‑on‑year in Q2 2025; Retail Media, CTV, digital out‑of‑home and Outmax recorded strong double‑digit growth. Two large agency contracts have been signed and are expected to contribute materially to results from late Q3 2025; guidance for contribution ex‑TAC was tightened at the top end, while adjusted EBITDA remains in the mid range. Perion reiterated its 2028 targets (at least 25% CAGR in spend, at least 20% contribution ex‑TAC, adjusted EBITDA 28%) and sees the search business as a stable cash generator; the $200m share buyback program is expected to be completed by the end of 2025. » More on de.investing.com

Perion has entered a partnership with Acrossmedia241 to offer its AI advertising technology Outmax in Greece and in Central and Eastern Europe. Acrossmedia241 brings established contacts with tourism boards and agency networks, and the collaboration officially launches at the Programmatic & Beyond Conference in Athens. The article portrays Perion as financially solid: more cash than debt, a current ratio of 2.81, and analysts expect profitability this year; the stock is currently assessed as undervalued according to the analysis. » More on de.investing.com

Perion Network rolled out Ask Perion, an agentic self-service interface and mobile app that brings an Insights Agent for natural-language campaign analysis and a Planning Agent for cross-channel media planning to its Perion One platform. The company also struck a deal with Best Buy Canada to provide technology for its in-store digital advertising network, including Ad Server, SSP and Header Bidding to enable dynamic, impression-based monetization. The moves expand Perion's AI-enabled adtech capabilities across retail media and digital signage. » More on finance.yahoo.com