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Forecast
The analysts' average price target is €23.59 (-3.71%). The median is €23.59 (-3.71%).
| Buy |
11 |
| Hold |
5 |
| Sell |
0 |
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Sony to end production of PlayStation discs as gaming shifts to digital
Sony plans to stop producing physical PlayStation game discs, a move highlighted alongside Microsoft’s push to digitize games and industry-wide decline of physical media. The shift aims to improve business economics but will alter how players buy, share and consume games. The discussion also touches on related consumer tech topics like leaked iPhone 18 Pro details and upcoming OpenAI hardware. » More on theverge.com
Sony to switch Playstation games entirely to digital distribution from 2028
From 2028 Sony will no longer release new games for Playstation consoles on physical media such as discs, relying exclusively on downloads and digital distribution channels. The company says about 80 percent of PS5 games are already sold digitally; announced titles like GTA VI will be download-only. Games already released and all titles up to 2028 will remain available in all formats, while Sony will close the download stores for PS3 and PS Vita by mid next year. » More on finanzen.net
Sony raises PS5 prices as AI-driven chip and memory shortages push up console costs
Sony increased PS5 prices amid a broader industry move driven by soaring demand for semiconductors and DRAM from AI datacentres. Major memory suppliers Samsung, SK Hynix and Micron have constrained supply, pushing component prices sharply higher and reducing factory capacity until at least 2028. The cost pressure has hurt hardware sales and is likely to keep next-generation console prices elevated, with analysts warning PlayStation 6 could retail near $1,000. » More on theguardian.com
Sony signals next-gen PlayStation will enable play 'beyond the living room' and may include handheld focus
Sony told investors its next-generation PlayStation aims to expand usage scenarios beyond the living room, offering unique PlayStation value and a seamless experience outside the home. Comments and past reports suggest the company is considering a more prominent handheld option alongside features like Power Saver mode and PlayStation Portal. Sony also reiterated it will prioritize hardware profitability and is unlikely to sell future consoles at significant losses, implying potential premium pricing for the next generation. » More on theverge.com
Sony launches Reon Pocket Pro Plus wearable air conditioner for U.S. pre-order at $259.99
Sony opened U.S. pre-orders for the Reon Pocket Pro Plus, a wearable air conditioner that cools via a plate placed on the back of the neck and vents warm air away. The new model delivers about 20% stronger cooling than its predecessor, offers up to ten hours of battery life at moderate settings, and can be controlled by device buttons or a smartphone app. Pre-orders cost $259.99 with shipping expected to start in late July; the unit can also provide warmth in winter. » More on forbes.com
Historical dividends Dividends
All dividend metrics All metricsFinancials
| (EUR) | September 2026 | YoY |
|---|---|---|
| Revenue | 19.22bn | 7.39% |
| Gross profit | 7.1bn | 22.41% |
| Net profit | 2.52bn | 20.88% |
| EBITDA | 5.22bn | 22.71% |
Fundamentals
| Metric | Value |
|---|---|
Market capitalization | €146.34bn |
Number of shares | 5.96bn |
52-week high/low | €26.68 - €17.53 |
Dividend yield | 0.56% |
Dividends TTM | €0.14 |
Next dividend | €0.10 |
Beta | 0.74 |
P/E ratio | -213.91 |
PEG ratio | 1.83 |
P/B ratio | 2.98 |
P/S ratio | 1.95 |
Company profile
Sony Group Corporation designs, develops, produces, and sells electronic equipment, instruments, and devices for the consumer, professional, and industrial markets worldwide. The company distributes software titles and add-on content through digital networks; network services related to game, video, and music content; and home and portable game consoles, packaged software, and peripheral devices. It also develops, produces, markets, and distributes recorded music; publishes music; and produces and distributes animation titles, game applications based on animation titles, and various services for music and visual products. In addition, the company produces, acquires, and distributes live-action and animated motion pictures for theatrical release, as well as scripted and animated series, unscripted reality or light entertainment, daytime serials, game shows, television movies, and miniseries and other television programs; operates a visual effects and animation unit; manages a studio facility; and operates television and digital networks, and post-production facilities. Further, it researches, develops, designs, produces, markets, distributes, sells, and services televisions, and video and sound products; interchangeable lens, compact digital, and consumer and professional video cameras; projectors and medical equipment; mobile phones, tablets, accessories, and applications; and metal oxide semiconductor image sensors, charge-coupled devices, large-scale integration systems, and other semiconductors. Additionally, it offers Internet broadband network services; creates and distributes content for PCs and mobile phones; and provides life and non-life insurance, banking, and other services, as well as batteries, recording media, and storage media products. The company was formerly known as Sony Corporation and changed its name to Sony Group Corporation in April 2021. Sony Group Corporation was incorporated in 1946 and is headquartered in Tokyo, Japan.
| Name | SONY (ADR) |
| CEO | Hiroki Totoki |
| Headquarters | Tokyo,
ty Japan |
| Website | |
| Sector | Consumer Discretionary |
| Industry | Household Durables |
| IPO | 21/02/1973 |
| Employees | 94,900 |
Deep Dive
Ticker symbols
| Exchange | Symbol |
|---|---|
NYSE | SONY |
Frankfurt | SONA.F |
Düsseldorf | SONA.DU |
London | 0L83.L |
München | SONA.MU |