British American Tobacco

BAT Germany chief Blagoje Jovanovic says the company will restructure its business from traditional cigarettes toward e-cigarettes, heated tobacco products and nicotine pouches, aiming for half of global revenue in these categories by 2035. He calls for regulation of nicotine pouches in Germany and, in return, offers to build a factory and create new jobs, which he says would also generate around €500 million in tax revenue. BAT acknowledges reduced investment in Glo, plans to improve the product and is currently placing greater emphasis on the Vuse e-cigarette; the company intends to make disposable vapes adaptable with replaceable batteries by 2027. » More on t-online.de

BAT Germany chief Blagoje Jovanovic is calling for a long-term regulation of the nicotine pouch market in Germany and in return offers to build a production site in the country, creating jobs. BAT is currently not allowed to sell the Velo brand in Germany, but sees an existing black market and wants legalization to ensure youth protection and tax revenues. Group-wide, BAT aims to generate half of its revenues from e‑cigarettes, heated tobacco products and nicotine pouches by 2035; in Germany BAT is currently investing mainly in the Vuse e‑cigarette and is working on an improved Glo product. » More on t-online.de

Blagoje Jovanovic, BAT’s Germany chief since May, is betting on heated tobacco, e‑cigarettes and nicotine pouches to push classic cigarettes back over the long term, not to eliminate nicotine entirely. He criticizes the federal government’s planned drastic tobacco tax increases as an economic stimulus for the black market and warns of sharply rising tax losses from cross-border trade and smuggling. Jovanovic offers to engage in dialogue with government experts and emphasizes BAT’s transformation strategy as well as past production relocations and workforce developments in Germany. » More on t-online.de