Celsius Holdings

Celsius Holdings stock falls about 5.2% premarket after Deutsche Bank cut its rating from "Buy" to "Hold," even though it raised the price target from $30 to $35. The bank said the risk‑reward at the current price level is less attractive. The move follows weak Q2 results: core‑brand revenue declined roughly 11.7%, adjusted EPS of $0.36 missed estimates, and operating margins fell sharply, with growth mainly driven by the acquired brand Rockstar. The stock trades well below its 52‑week high and is approaching its year low, while the broader market provides little headwind. » More on de.investing.com

Celsius Holdings trades near a 52-week low with a market cap of about $7 billion after a 39% YTD decline while commanding roughly 20% of the U.S. energy drink market. PepsiCo, which distributes Celsius and holds an ~11% stake, is the most natural potential acquirer, while Coca-Cola faces distribution conflicts and a Monster bid would raise antitrust concerns. Rockstar founder Russ Savage disclosed a 4.7% stake and pressed for CEO changes, fueling speculation that private equity or a strategic buyer could pursue a take-private transaction. » More on finance.yahoo.com

The Celsius share price jumped about 11.1% intraday after Russ Savage, founder of Rockstar Energy, disclosed he holds roughly 12 million shares (around 4.7%) and demanded the removal of CEO John Fieldly. Savage positioned himself as a potential successor, criticized excessive management layers and lack of accountability, and warned of losing important shelf space. The rally follows a sharp sell-off after disappointing Q2 results in which adjusted EPS and revenue missed expectations and the core brand reported sales declines. Several analysts subsequently cut price targets and ratings, but the active involvement of an industry insider helped spur a short-term recovery. » More on de.investing.com