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TRUBAR sells to ETi Gida for $173 million, Erica Groussman to remain CEO
Turkish snack maker ETi Gida acquires Miami-based TRUBAR for $173 million, taking the company private while keeping founder Erica Groussman as CEO and retaining the existing team. TRUBAR, which generated about $100 million in 2025, will leverage ETi’s manufacturing and distribution to expand internationally and pursue new categories while preserving product integrity. The deal is ETi’s first acquisition as it targets growth in North America and plans further brand buys. » More on forbes.com
Financials
| (EUR) | Jun 2025 | |
|---|---|---|
| Revenue | 15.00m | - |
| Gross profit | 3.35m | - |
| Net profit | −1.69m | - |
| EBITDA | −2.03m | - |
Fundamentals
| Metric | Value |
|---|---|
Market capitalization | 109.47m€ |
Number of shares | 107.79m |
52-week high/low | 1,02€ - 0,38€ |
| Dividends | No |
Beta | 2,88 |
P/E ratio | −41,80 |
PEG ratio | 0,06 |
P/B ratio | 21,56 |
P/S ratio | 4,58 |
Company profile
| Name | TRUBAR |
| CEO | Erica Groussman |
| Headquarters | Toronto,
on Canada |
| Website | |
| Sector | Consumer Staples |
| Industry | Food Products |
| Employees | 35 |
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