Forecast

The analysts' average price target is +557,62€ (+20,12%). The median is +552,75€ (+19,08%).

Buy	27
Hold	19
Sell	1

News Go to news feed

Ulta Beauty expands board with industry executive Brieane Olson

Ulta Beauty appoints Brieane Olson to its board effective August 31, 2026. Olson brings more than 20 years of retail experience, is currently CEO of Pacific Sunwear (PacSun) and previously held leadership roles at PacSun as well as positions at Abercrombie & Fitch and Valentino. She will take the seat of Kelly G. Garcia, who has become Ulta Beauty’s chief technology officer, bringing the board to ten members. Olson holds degrees from the University of California, Berkeley and the Istituto Marangoni, and completed an Advanced Management Program at Harvard Business School. » More on de.investing.com
Ulta benefits from AI referrals but must retain checkout to keep customers

AI-driven product discovery (Gemini, ChatGPT) is sending higher-intent shoppers to Ulta, with referred visitors showing roughly twice the conversion and higher revenue per visit. Ulta's large Rewards membership and integrations (Ulta AI, planned Google/Gemini shopping links) give it a strong chance to convert AI referrals into identified, repeat customers. The main risk is platforms shifting toward controlling recommendations or embedded transactions, which could capture purchase signals or charge fees and weaken merchants' economics if Ulta cannot link AI-driven sales to its cart and loyalty systems. » More on finance.yahoo.com
plusOne launches intimate wellness line at Ulta Beauty

plusOne, from Beacon Wellness Brands, is rolling out its accessible sexual wellness range including vibrators in Ulta Beauty stores, merchandised within Wellness by Ulta Beauty. The distribution marks a retail milestone as plusOne expands presence alongside retailers like Walmart, Target, CVS and Walgreens to normalize intimate wellness. The category is rapidly growing—valued at $108 billion in 2025 and projected to reach $274 billion by 2035—supporting Ulta's strategy to broaden holistic wellness offerings. » More on forbes.com

Historical dividends Dividends

All dividend metrics All metrics

In 2012, Ulta Beauty has already paid 0,78€ in dividends. The last payout was in May 2012.

Financials

In the last quarter, Ulta Beauty had revenue of 2.70b€ and net profit of 290.37m€

(EUR)	May 2026	YoY
Revenue	+2.70b	7,06%
Gross profit	+1.08b	9,65%
Net profit	+290.37m	7,57%
EBITDA	+452.83m	7,21%

Fundamentals

Metric	Value
Market capitalization	+19.84b€
Number of shares	42.99m
52-week high/low	+614,14€ - +381,04€
Dividends	No
Beta	0,85
P/E ratio	+20,06
PEG ratio	+4,77
P/B ratio	+9,11
P/S ratio	+1,82

Company profile

Ulta Beauty, Inc. ist als Einzelhändler für Schönheitsprodukte in den Vereinigten Staaten tätig. In den Geschäften des Unternehmens werden Kosmetika, Düfte, Haut- und Haarpflegeprodukte, Bade- und Körperpflegeprodukte und Salon-Styling-Tools, professionelle Haarprodukte, Salondienstleistungen, einschließlich Haar-, Haut-, Make-up- und Augenbrauenservice, sowie Nageldienstleistungen angeboten. Darüber hinaus bietet das Unternehmen Eigenmarkenprodukte wie die Kosmetik-, Hautpflege- und Badeprodukte der Ulta Beauty Collection sowie Produkte der Marke Ulta Beauty und Geschenke der Marke Ulta Beauty an. Mit Stand vom 10. März 2022 betrieb das Unternehmen 1.308 Einzelhandelsgeschäfte in 50 Staaten. Es vertreibt seine Produkte auch über seine Website ulta.com und über mobile Anwendungen. Das Unternehmen war früher als Ulta Salon, Cosmetics & Fragrance, Inc. bekannt und änderte im Januar 2017 seinen Namen in Ulta Beauty, Inc. Ulta Beauty, Inc. wurde 1990 gegründet und hat seinen Sitz in Bolingbrook, Illinois.

Name	Ulta Beauty
CEO	Kecia L. Steelman
Headquarters	Bolingbrook, il USA
Website	ulta.com
Sector	Consumer Discretionary
Industry	Specialty Retail
IPO	03/30/2016
Employees	65.000