HAYPP GROUP AB Aktie

Haypp Group reports net sales growth of 27.7% in Q2 2026 to SEK 1,198m and a record gross margin of 19.5%, driven by strong nicotine pouch sales (+45% volume). Adjusted EBIT fell to SEK 28.6m and the EBIT margin dropped to 2.4% due to increased spending on expansion in the US and the UK as well as higher marketing and personnel costs. The growth segment (USA, UK, emerging markets) grew substantially faster than the core segment; active customers increased by 24.4%. Management expects continued investments through the end of 2026, with margin improvement from 2027 and confirms long-term targets for 2028. » Plus sur de.investing.com

Haypp Group lost about 10% in value after Q3 figures, even though gross margin rose to a record 18.8% and nicotine-pouch volume increased 21% on a like-for-like basis. Reported net sales grew only moderately, adjusted EBIT stagnated at a 3.5% margin, while overhead costs rose 51% (including expansion in the US). In the US, reported revenue fell 14% due to assortment and location adjustments, but on a like-for-like basis it rose 39%. Management confirmed its long-term 2028 targets and highlights US potential, yet investors remain sceptical that higher gross margins will quickly translate into materially higher profitability. » Plus sur de.investing.com

In the second quarter of 2025, Haypp Group saw strong growth in its nicotine pouch segment, leading to a significant expansion in margins. At the same time, increased investments in the US market temporarily weighed on profitability, which was reflected in a decline in the share price. The company remains optimistic in the long term, focusing on regulatory compliance and further expansion, but expects lower profit margins in the second half of the year. » Plus sur de.investing.com