Meta Platforms

Instagram introduced Effect Builder, a web-based bot that generates custom Story filters from user prompts and optional style reference images. US users over 18 can upload photos to preview effects, refine them with follow-up prompts, or let Instagram’s AI rewrite prompts for more detailed instructions. Creators can submit effects for a safety review; approved effects appear in Stories and link back to the creator’s profile. » Plus sur theverge.com

Instagram released a standalone Edits app for macOS that adds a full multi-track timeline, advanced color grading, precise audio waveforms, keyboard shortcuts and watermark-free 4K exports. The desktop version allows creators to connect third-party AI agents (including Meta’s Muse) via an MCP to generate rough cuts and toggle between agent-assisted and manual editing. Mobile audio/text styles, Instagram’s audio library and direct publishing remain supported; cross-platform project syncing and a Windows/Linux release are planned. » Plus sur theverge.com

WhatsApp is rolling out an Events Home that lets users create events, send invite links to people who don’t have the app, and manage RSVPs. The hub supports custom reminders and a plus-one option, and shows a list of past and upcoming events in Settings → Events. WhatsApp says it will hide phone numbers from unknown invitees and non-users will only see the event address after they RSVP; the features roll out in the coming weeks. » Plus sur theverge.com

Instagram is testing landscape videos up to 90 minutes in the US and is launching a TV app to pull viewers and creators away from YouTube. Adam Mosseri is actively promoting the format and plans features like thumbnails, clips and cross-device resume. A key risk remains that Instagram initially does not share ad revenue with creators, which could limit their willingness to supply long-form content. » Plus sur rnd.de

After the quarterly results, Meta Platforms’ share price fell and triggered the largest weekly outflows from the communications sector for Bank of America customers since its introduction. Meta increased advertising revenue by 26% to USD 64.6bn, but recorded negative free cash flow of -USD 2.1bn, much higher investments (USD 34.9bn) and a USD 9.89bn charge from a settlement, which reduced operating income. There were no share buybacks in the quarter and a new class of non‑voting shares was announced. ETF investors are shifting allocations from momentum to value and dividends, but technology ETFs saw inflows, suggesting reallocations rather than panic selling. » Plus sur finanzen.net