NIQ Global Intelligence plc [Ordinary Shares]

NIQ has launched the Digital Purchase GeoAudiences in France, Germany, Italy, Spain and the United Kingdom. The product combines NIQ e‑commerce data with the GeoPurchase framework to identify regions with high digital purchase activity in sectors such as travel, automotive, technology, telecommunications and financial services. Segments will initially be distributed via The Trade Desk, with expansion to other programmatic platforms planned. NIQ also offers bespoke audience segments based on campaign requirements and data availability. » Plus sur de.investing.com

NIQ has integrated its AI platform Optiq into the analytics portal Discover. Optiq Chat is available to eligible customers in the U.S.; a global beta rollout will follow later this month, and all eligible Discover customers are expected to have access by the end of September. The platform offers conversational data queries, includes Optiq Mobile and Optiq Bridge, and replaces the previous tool Ask Arthur; NIQ does not disclose pricing and warns of possible timing deviations and risks. » Plus sur de.investing.com

NIQ has extended its Product Insights tool to Austria, Belgium, Italy, the Netherlands, Portugal, Spain and Switzerland. The tool links product attributes such as ingredients, certifications and nutritional values with sales data to identify drivers of growth and purchase decisions. NIQ cites a study showing that 41% of western European consumers are willing to pay more for higher-quality ingredients, and gives growth examples such as shampoos with a “gentle formula” in Germany and hyaluronic acid products in the United Kingdom. The offering is aimed at manufacturers, retailers and category managers and follows earlier launches in Canada, France, Germany, Ireland and the United Kingdom. » Plus sur de.investing.com