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Odeon pushes premium cinema experience with Luxe Suites, VIP beds and pods

Odeon is expanding its premium Luxe offering with Luxe Suite pods and VIP Beds across multiple locations to create private, high-end viewing experiences. The chain positions these innovations to attract families and date-night audiences as the industry leans into premiumisation amid slower overall attendance. Competitors such as Vue and Everyman are also upgrading seating and services as cinemas seek higher per-visit spend while box-office release volumes recover. » Plus sur theguardian.com