Odeon Film

Odeon is expanding its premium Luxe offering with Luxe Suite pods and VIP Beds across multiple locations to create private, high-end viewing experiences. The chain positions these innovations to attract families and date-night audiences as the industry leans into premiumisation amid slower overall attendance. Competitors such as Vue and Everyman are also upgrading seating and services as cinemas seek higher per-visit spend while box-office release volumes recover. » Altro su theguardian.com