PAR TECHNOLOGY DL-,02

At the Goldman Sachs conference, PAR Technology announced its transition from a hardware-focused to a software- and AI-focused business model and raised its full-year guidance after a strong Q2. The company is cutting organic operating costs by $15–20 million through AI-driven automation and is building PAR Intelligence, a platform that is live at 20,000 sites and is expected to generate revenue from 2027. Key customers include Burger King and Papa Johns; the acquisition of Bridg is intended to strengthen customer data analytics and cross-selling. Management priorities are further EBITDA growth, share buybacks, and proving that PAR Intelligence will be a long-term growth accelerator. » Więcej na de.investing.com

PAR Technologie has introduced Guest360, a customer data platform integrated into the Punchh suite that consolidates guest data from POS systems, kiosks, drive-thru, pay-at-table, and ordering and delivery channels to create unified profiles. The platform uses profile stitching to segment both loyalty-program members and anonymous guests, and enables personalized offers, win-back campaigns, and direct loyalty enrollments without exporting to external marketing tools. Guest360 is already in use with selected Punchh customers; rollout to all Punchh customers is planned by the end of 2026. » Więcej na de.investing.com

PAR Technology’s PAR Games gamification within the Punchh loyalty platform at Smoothie King produced more than 2 million game plays in the first three months and raised sign-ups for the loyalty program by over 40%. The feature reactivated numerous inactive members and led to a higher average ticket value among participants. PAR Games runs inside PAR’s unified-commerce platform and contributes to the company’s continued strong revenue growth; recently three analysts revised their earnings estimates upward. » Więcej na de.investing.com