PIAGGIO

At the 80th-anniversary celebration of the Vespa in Rome the cult brand remains popular, but parent company Piaggio is in economic trouble: sales fell by almost 12 percent in 2025 and net profit dropped by about 50 percent. Since the COVID peak in 2022 demand for motor scooters has been declining steadily, and the electric Vespa has so far remained a niche product. Piaggio plans to position the brand as a premium product and focus on margins rather than volumes to hold off price‑aggressive Asian competitors. » Mere på tagesschau.de

Piaggio reports a sales decline in Q1 2026 of 7.8% to €341.7m, only -1.6% at constant exchange rates, while achieving a record gross margin of 31.6% and an EBITDA margin of 16.8%. Net profit fell to €5.3m (-39.5%); deliveries rose 1.5% to 108,400 units, driven by strong growth in India and in light commercial vehicles. Working capital improved markedly, the seasonal cash outflow reached a record low, and the company confirms an annual gross margin target range of 30–35%. Risks remain currency volatility, new US tariffs and weaknesses in the US scooter and premium ASEAN segment. » Mere på de.investing.com

Piaggio achieved a record gross margin of 30.5% in 2025, with a slightly lower EBITDA margin of 16.7% and declining revenues (not specified). Net debt increased for the third consecutive time despite reductions in capital expenditures and working capital. The share price fell 4.48% to €1.717 after the results were released. For 2026 the company expects mid-single-digit percentage revenue growth, a stable EBITDA margin and improved free cash flow as investments normalize. » Mere på de.investing.com