BRILLIA INC. A O.N.

BrilliA sponsored the "Mr & Miss Pickleball Vietnam 2026" at Ho Tram Resort and showcased its Diana footwear and apparel brand through product exhibits and branding activities. The sponsorship is part of a strategy to expand brand awareness in Southeast Asia—particularly Vietnam, Malaysia and Singapore—since BrilliA says the pickleball market in the region is growing strongly. BrilliA highlights growth potential in the Asia-Pacific region and cites studies estimating the global market for pickleball equipment at $2–3 billion in 2025. » More on de.investing.com

BrilliA subsidiary PT. Mirae Asia Pasifik has signed a five-year brand license with Jockey and receives exclusive rights for sourcing, design, manufacture, marketing and distribution of women’s and men’s items in Indonesia, including underwear, bras, shapewear, socks, sportswear, loungewear and nightwear. BrilliA plans to distribute via wholesale partners, its own retail stores and e‑commerce and aims to expand the brand in the market of more than 280 million people. Financial terms were not disclosed; BrilliA has a market capitalization of US$48 million and revenue of US$61.6 million in the last twelve months, and the stock trades at $1.57 (down 37% this year). » More on de.investing.com

BrilliA has formed a strategic alliance with Hung Hon (4K) Limited to expand production of foam pads and other components in Central Java and to open a support office in Jakarta. The asset-light model is intended to shorten lead times, reduce inventories and strengthen the regional supply chain for Southeast Asian sewing partners. The partnership positions BrilliA to help brands diversify production outside China and to meet potential origin rules of a planned EU–Indonesia agreement. BrilliA reports revenue of $61.6 million, a gross margin of 15.76% and a financial position rated as "moderate"; analysts, however, expect a decline in revenue. » More on de.investing.com