Forecast

Buy	1
Hold	0
Sell	0

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Puma CCO Matthias Bäumer resigns at the end of September

Matthias Bäumer is stepping down from his executive post as Chief Commercial Officer at Puma for personal reasons effective 30 September. CEO Arthur Höld will temporarily take over sales and the subsidiaries. Bäumer’s departure, coming only months after his appointment in April 2025, falls amid the ongoing restructuring and creates short-term additional uncertainty for investors. » More on finanzen.net
RBC cuts price target for Puma to €23, rating remains 'Sector Perform'

Canadian bank RBC has cut Puma's price target from €25 to €23, but keeps the rating at 'Sector Perform'. Analyst Piral Dadhania sees initial positive steps at Puma but warns of risks to revenue expectations for fiscal year 2027. » More on finanzen.net
Puma stock falls further after sales chief resigns

Puma stock lost around 2.5% in the morning and hit its lowest level since the end of March. The resignation of sales chief Matthias Bäumer at the end of the month for personal reasons puts CEO Arthur Höld’s recovery efforts under pressure. Market participants also reported that the preferred candidate to lead the European business will not be coming after all. » More on finanzen.net

Historical dividends Dividends

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In 2025, PUMA has already paid €0.61 in dividends. The last payout was in May 2025.

Financials

In the last quarter, PUMA had revenue of €1.69bn and net profit of -€72.69m

(EUR)	June 2026	YoY
Revenue	1.69bn	13.08%
Gross profit	811.08m	9.35%
Net profit	-72.69m	70.57%
EBITDA	-60.21m	171.42%

Fundamentals

Metric	Value
Market capitalization	€3.41bn
Number of shares	147.21m
52-week high/low	€30.18 - €15.01
Dividends	No
Beta	1.03
P/E ratio	-7.55
PEG ratio	0.12
P/B ratio	1.83
P/S ratio	0.48

Company profile

Die PUMA SE entwirft, entwickelt, verkauft und vermarktet zusammen mit ihren Tochtergesellschaften Schuhe, Bekleidung und Accessoires für Männer, Frauen und Kinder in Europa, dem Nahen Osten, Afrika, Nord- und Südamerika, dem Großraum China und dem asiatisch-pazifischen Raum. Das Unternehmen bietet Performance- und sportinspirierte Lifestyle-Produkte in Kategorien wie Fußball, Cricket, Handball, Rugby, Volleyball, Running, Training und Fitness, Golf und Motorsport an. Außerdem vergibt es Lizenzen an unabhängige Partner für Design, Entwicklung, Herstellung und Vertrieb von Uhren, Brillen, Sicherheitsschuhen und Spielzubehör wie dem Playseat. Das Unternehmen vertreibt seine Produkte über PUMA-Einzelhandelsgeschäfte und Factory Outlets sowie über Online-Shops. Es bietet seine Produkte hauptsächlich unter den Markennamen PUMA und Cobra Golf an. Das Unternehmen wurde 1924 gegründet und hat seinen Hauptsitz in Herzogenaurach, Deutschland.

Name	PUMA
CEO	Arthur Hoeld
Headquarters	Herzogenaurach, bv Germany
Website	about.puma.com/en/investor-relations
Sector	Consumer Discretionary
Industry	Textiles, Apparel & luxury goods
IPO	17/03/1998
Employees	18,488