adidas

Adidas records record sales and a billion-euro profit, continuing its charge toward the top of the market. Puma, by contrast, is under pressure with losses and a group whose future now depends heavily on a new hopeful; the duel between the two former archrivals is today more one-sided than ever. » More on welt.de

Adidas reports strong sales growth outside Europe and has raised its full-year operating profit forecast from €2.3 billion to €2.5 billion. The record result includes a refund of U.S. tariffs of around €200 million and about €100 million from lower discounting. In the third quarter, worldwide sales were significantly up (first nine‑month increase: 11%); China grew by 13%, while sales in Europe fell by 4%. Apparel drove growth (+19%), footwear was flat, and direct-to-consumer sales rose 17% versus +2% in wholesale; around €100 million is being set aside as a reserve for potential write-downs. » More on n-tv.de

The DAX climbed to its highest level since early September, surpassing the 26,000‑point mark. Adidas was the biggest gainer after detailed quarterly figures and positive remarks on the European market, with Deutsche Bank, Merck and Rheinmetall also rising significantly. Vonovia fell to a new 52‑week low after withdrawing its annual forecast, while the rally was supported by signals from the ECB and the Fed and by further upcoming quarterly reports. » More on deraktionaer.de

Adidas plans to invest the announced roughly €100 million in the fourth quarter in write-downs for weaker businesses, IT no longer needed (to be replaced by AI) and simplification of personnel and business structures to reduce costs. CEO Björn Gulden said the plans are not final and he cannot provide more detailed information at this time. He stressed there is no large-scale jobs-cut program, while at the same time complexity must be reduced and infrastructure improved. » More on finanzen.net

Adidas reports record sales for the third quarter driven by strong demand in North and South America and China and a robust increase in the apparel business. In Europe, revenues fell by four percent in Q3, but the order book and the direct-to-consumer business point to a return to growth in the high single digits in the fourth quarter. CEO Björn Gulden expects the footwear business to start growing again soon; the company has already raised its full-year forecast and significantly increased profit. » More on finanzen.net