adidas

Cleveland Cavaliers star Donovan Mitchell agreed to a multi-year extension with adidas that will cover his 10th signature shoe; financial terms and exact length were not disclosed. adidas plans to release the D.O.N. Issue #9 and D.O.N. Issue #10 as part of the continued partnership. The deal includes continued support for Mitchell’s Spida Elite Camp and an adidas-backed initiative with Greenwich Country Day School to expand NIL and athletic resources for underserved students. Mitchell recently signed a four-year, $273 million extension with the Cavaliers and ranks No. 42 on Forbes’ 2026 highest-paid athletes list. » More on forbes.com

Deutsche Bank Research has lowered its adidas price target from €210 to €205 but kept the rating at "Buy". It sees increasing pressure in the industry in the third quarter, and the annual targets no longer appear conservative but realistic. The stock has recently frustrated investors, which is not attributable to errors by adidas. » More on finanzen.net

Despite Nike’s disappointing outlook, adidas shares rose as market participants view Nike’s problems as largely self-inflicted. JPMorgan cut its price target for adidas from €230 to €210 and trimmed earnings forecasts through 2028, but kept its rating at overweight. Analysts also noted that adidas’s operating profit is likely to be pushed more into the final quarter. » More on finanzen.net