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Ströer benefits from takeover rumors and improving industry momentum

Financial investors reportedly in talks to acquire Ströer or its core outdoor advertising business for around €2.5 billion, or roughly €45 per share, which would represent a premium of just over 20% compared with the current price of about €37. At the same time the operating environment is recovering: the German outdoor advertising market grew by 5.9% in the first half of 2026, and programmatic DOOH campaigns in the DACH region recorded more than 130% more campaigns and impressions from January to July, with Ströer among the largest recipients of the advertising spend. The stock looks attractive as a value case, trading after the weak period at a 2026 P/E of around 12 and able to benefit from both a takeover and stronger operational growth. » More on finanzen.net
Ströer moves into the MDAX

In the regular review of the DAX family, advertising seller Ströer replaces HUGO BOSS in the MDAX; HUGO BOSS moves to the SDAX. The ISS Stoxx changes take effect on September 21 and mainly affect physically replicating funds that will need to rebalance. The top of the DAX remains unchanged. » More on finanzen.net
Ströer replaces Hugo Boss in MDax

In the regular review of the Dax family there are no changes in the Dax. In the MDax the advertising marketer Ströer moves into the slot previously held by Hugo Boss, which is promoted to the SDax. The changes take effect on September 21; the review is carried out quarterly. » More on finanzen.net

Historical dividends Dividends

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In 2026, Ströer has already paid €1.85 in dividends. The last payout was in June.

Financials

In the last quarter, Ströer had revenue of €541.77m and net profit of €26.68m

(EUR)	June 2026	YoY
Revenue	541.77m	7.34%
Gross profit	222.85m	3.23%
Net profit	26.68m	5.85%
EBITDA	142.74m	3.91%

Fundamentals

Metric	Value
Market capitalization	€2.08bn
Number of shares	55.78m
52-week high/low	€47.65 - €28.85
Dividend yield	4.97%
Dividends TTM	€1.85
Beta	1.05
P/E ratio	16.98
PEG ratio	-2.04
P/B ratio	5.44
P/S ratio	0.98

Company profile

Die Ströer SE & Co. KGaA bietet Lösungen für Out-of-Home-Medien und Online-Werbung in Deutschland und international an. Das Unternehmen ist in drei Segmenten tätig: Out-of-Home (OOH) Media, Digital & Dialog Media sowie Data As A Service (DaaS) & E-Commerce. Es bietet verschiedene Formen von Außenwerbung an, wie z.B. traditionelle Plakate, Werbung an Bus- und Straßenbahnhaltestellen und in öffentlichen Verkehrsmitteln sowie digitale Werbeinstallationen. Das Unternehmen betreibt außerdem t-online.de sowie Special-Interest-Portale wie giga.de, familie.de, desried.de und kino.de für Online-Werbung. Darüber hinaus bietet es DaaS unter dem Markennamen Statista an und betreibt ein Online-Kosmetikgeschäft unter der Marke AsamBeauty. Das Unternehmen betreibt rund 1.000 Websites. Es vertreibt seine Produkte an Privat- und Firmenkunden in den Bereichen Telekommunikation, Energie, IT, Tourismus, Multimedia, Einzelhandel, Finanzdienstleistungen und E-Commerce. Die Ströer SE & Co. KGaA hat ihren Sitz in Köln, Deutschland.