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IL0011301780
A1W7AU
WIX

Wix

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Forecast

The analysts' average price target is €69.53 (-5.01%). The median is €71.47 (-2.36%).

Buy
  26
Hold
  14
Sell
  1

  • Wix accelerates AI transition, Base44 grows rapidly and pressures margin mix

    At the Citi Global TMT Conference, Wix presented its strategy for the AI era, stressing that AI agents and humans will jointly shape how websites are used. The AI-native platform Base44 saw rapid growth (ARR rising from $100m to $150m in roughly 2.5 months) and increasing gross margins, while proprietary models like Wix Harmony LLM and Base 1 are expected to significantly reduce inference costs. Nevertheless, a headwind of about $50m is weighing on partner-channel bookings, and management sees time to profitability at slightly more than 12 months. Newly introduced products like Symphony by Wix are expected to open additional market opportunities, while Wix continues to balance margins and growth and to test leading models. » More on de.investing.com


  • Wix integrates website builder Wix Harmony directly into Google's Gemini

    Wix has integrated its app Wix Harmony into the Google Gemini platform, allowing users to create and manage websites via voice or text input within Gemini. The generated pages run on Wix infrastructure and offer e-commerce, appointment scheduling, payment processing, SEO and security features. Websites can be created in the Gemini chat using "@Wix" and then managed either directly in Gemini or in the Wix Business Manager. The feature is available in selected markets; the company did not name specific countries. » More on de.investing.com


  • Wix beats Q2 forecasts thanks to AI initiative and raises full-year outlook

    Wix reported adjusted EPS of $1.59 and revenue of $563.1 million for Q2 2026, both above consensus estimates, supported by demand for AI-powered products. Bookings rose 12% and revenue grew 15% year-over-year; management noted initial margin improvements from the AI platform Base44 and the new in-house LLM Base1. The company maintains high sales and marketing spending but expects improved gross margin in H2 2026 and reconfirms revenue growth in the low- to mid-teens percentage range for 2026. The stock reacted positively in premarket trading but remains well below its 52-week high; risks persist from competitive pressure, product-mix effects and continued high spending. » More on de.investing.com

Historical dividends Dividends

All dividend metrics All metrics
In 2022, Wix has already paid €0.0481 in dividends. The last payout was in February 2022.

Financials

In the last quarter, Wix had revenue of €493.36m and net profit of -€66.91m
(EUR) June 2026
YoY
Revenue 493.36m 18.69%
Gross profit 324.5m 13.63%
Net profit -66.91m 236.67%
EBITDA -20.76m 147.23%

Fundamentals

Metric Value
Market capitalization
€3.06bn
Number of shares
41.85m
52-week high/low
€132.52 - €35.88
Dividends No
Beta
1.01
P/E ratio
-23.14
PEG ratio
0.76
P/B ratio
-2.02
P/S ratio
1.61

Company profile

Wix.com Ltd., together with its subsidiaries, develops and markets a cloud-based platform that enables anyone to create a website or web application in North America, Europe, Latin America, Asia, and internationally. The company offers Wix Editor, a drag-and-drop visual development and website editing environment platform; Wix ADI that enables users to create a website for their specific needs; and Corvid by Wix to create websites and web applications. It also provides Ascend by Wix, which offers its users access to a suite of approximately 20 products or features enabling them to connect with their customers, automate their work, and grow their business; Wix Logo Maker that allows users to generate a logo using artificial intelligence; Wix Answers, a support infrastructure enabling its users to help their users across various channels; and Wix Payments, a payment platform, which helps its users receive payments from their users through their Wix Website. In addition, the company offers various vertical-specific applications that business owners use to operate various aspects of their business online. Further, it provides a range of complementary services, including App Market that offers its registered users the ability to install and uninstall a range of free and paid web applications; Wix Arena, an online marketplace that brings users seeking help in creating and managing a website, together with Web experts; and Wix App, a native mobile application, which enables users to manage their Websites and Wix operating systems. As of December 31, 2021, the company had approximately 222 million registered users and 6 million premium subscriptions. The company was formerly known as Wixpress Ltd. Wix.com Ltd. was incorporated in 2006 and is headquartered in Tel Aviv, Israel.

Name
Wix
CEO
Avishai Abrahami
Headquarters Tel Aviv, ta
Israel
Website
Sector
Consumer Discretionary
Industry
Specialty Retail
IPO
15/05/2018
Employees 4,371

Ticker symbols

Exchange Symbol
NASDAQ
WIX
Frankfurt
W1X.F
Düsseldorf
W1X.DU
München
W1X.MU
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