Planet Fitness A

Planet Fitness has refreshed its logo, adopted a new typeface and adjusted its purple‑and‑yellow color scheme, and will roll out the new branding this month across clubs, marketing channels and digital platforms. Existing clubs are to be converted by the first quarter of 2027. At the same time, the company is launching an improved mobile app with syncable member profiles, equipment-specific tracking and an enhanced real-time occupancy display. About 21.5 million members and 2,930 clubs across multiple countries are expected to benefit from the changes. » More on de.investing.com

Director Stephen Spinelli Jr purchased 10,000 Class A shares of Planet Fitness on Aug. 10, 2026, for a weighted average price of $49.28, a $492,800 transaction that raised his direct holdings to 45,516 shares. The purchase comes as the stock trades near a low valuation (about 15.6× free cash flow) and the company faces slowing same-club sales (1.7% in the latest quarter). Spinelli is a non-executive director, so the buy signals confidence but does not reflect day-to-day operational insight; investors are cautioned to watch pricing power and same-club sales before adding exposure. » More on finance.yahoo.com

Franchise Equity Partners (FEP) has acquired Bravo Fit, the Planet Fitness franchisee in Australia; Planet Fitness sold its minority stake as part of the transaction. Bravo Fit currently operates 32 clubs, holds development rights for about 100 additional locations and is targeting more than 135 clubs nationwide. The existing management will remain in place, Rob Coombe will take the chair, and the deal is intended to provide capital for accelerated growth; terms were not disclosed. Background: Planet Fitness’s share price fell sharply last year, but analyst data point to a potential valuation argument. » More on de.investing.com