Meta Platforms

Instagram is testing landscape videos up to 90 minutes in the US and is launching a TV app to pull viewers and creators away from YouTube. Adam Mosseri is actively promoting the format and plans features like thumbnails, clips and cross-device resume. A key risk remains that Instagram initially does not share ad revenue with creators, which could limit their willingness to supply long-form content. » More on rnd.de

After the quarterly results, Meta Platforms’ share price fell and triggered the largest weekly outflows from the communications sector for Bank of America customers since its introduction. Meta increased advertising revenue by 26% to USD 64.6bn, but recorded negative free cash flow of -USD 2.1bn, much higher investments (USD 34.9bn) and a USD 9.89bn charge from a settlement, which reduced operating income. There were no share buybacks in the quarter and a new class of non‑voting shares was announced. ETF investors are shifting allocations from momentum to value and dividends, but technology ETFs saw inflows, suggesting reallocations rather than panic selling. » More on finanzen.net

Instagram is testing Features, a long-form video format up to 90 minutes, but has not provided a concrete plan to pay creators for that content. Creators criticize the lack of ad-revenue sharing and performance incentives comparable to YouTube, saying posting long-form content without direct pay is unsustainable. Adam Mosseri said Meta is exploring options but warned pre-roll and mid-roll ads could harm user experience and that current performance-based programs are limited. Posting benefit is reach, while Meta may also use uploaded videos to train its AI models. » More on theverge.com