Meta Platforms

WhatsApp introduced guest calling so people can join an end-to-end encrypted call from a link without installing the app or creating an account. Guests must be admitted by the host, enter a waiting room, and cannot see phone numbers, message, or add others. Meta also plans Google and Outlook calendar integrations to include WhatsApp call links with invites later this year. » More on theverge.com

Instagram launched an AI "creative assistant" in its standalone Edits app that analyzes a user’s account data—likes, views, retention, shares—and gives recommendations on what to change, what content resonates, and which audio or captions are trending. Creators can ask open-ended questions about performance, get content ideas, hooks, scripting help and advice that metrics alone may not reveal. The feature is free with limited use; Meta plans a paid Meta One tier for heavier users, signaling potential monetization of advanced AI insights and raising questions about homogenized, algorithm-driven content. Similar moves by other platforms suggest a broader industry shift toward giving creators direct, AI-driven instructions to maximize engagement. » More on theverge.com

Dalibor Cicman posted photos in Mumbai and Dharavi showing luxury watches and hotel settings that were criticized on social media as showy and disrespectful to local living conditions. Customers subsequently called for a boycott of GymBeam products. Cicman said he felt misunderstood and stressed his respect for the people; GymBeam is one of Europe’s largest online fitness retailers with its own production in Germany. » More on faz.net