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Morrisons trials AI-powered smart trolleys in Preston store
Morrisons is trialling AI-powered Caper smart trolleys at its Ashton-on-Ribble store in Preston that automatically scan, weigh and tally items and let customers pay at the trolley. Shoppers reported easier budgeting and faster trips, though some noted size and initial usability issues. The chain plans further rollouts if the trial succeeds, joining more than 100 cities already using the technology. » More on theguardian.com
Lidl overtakes Morrisons as UK’s fifth-largest supermarket
Lidl grew sales 8.8% year on year to reach a record 8.6% market share over the 12 weeks to 17 May, surpassing Morrisons which held an 8.3% share after 1.3% sales growth. The discounter has expanded to 1,000 UK stores and reported annual sales of £11.7bn to February 2025, with profits more than doubling to £156.8m. Lidl plans to open 50 new UK stores and invest over £600m as shoppers seek lower-cost options amid ongoing cost pressures. » More on theguardian.com
Morrisons launches exclusive Applied Nutrition food line in UK
Morrisons has signed a three-year exclusive license with Applied Nutrition to develop and sell branded food products. From January 2026, an initial 53 protein-rich products will be rolled out in about 400 stores, with additional items such as ready meals, sandwiches, salads, breads and cheese to follow. The range is being positioned as the UK’s first supermarket-exclusive, GLP-1-friendly product line and targets the growing weight-management market; Morrisons will handle recipe development, production and sales. » More on de.investing.com
Historical dividends Dividends
All dividend metrics All metricsFinancials
| (EUR) | 2021 | |
|---|---|---|
| Revenue | 19.88B | 4.71% |
| Gross profit | 438.35M | 41.43% |
| Net profit | 108.46M | 73.81% |
| EBITDA | 920.77M | 27.68% |
Fundamentals
| Metric | Value |
|---|---|
Market capitalization | €0 |
52-week high/low | €3.34 - €3.33 |
| Dividends | No |
Beta | 0.46 |
P/E ratio | 72.32 |
PEG ratio | 1.99 |
P/B ratio | 1.65 |
P/S ratio | 0.00 |
Company profile
Wm Morrison Supermarkets PLC betreibt unter dem Markennamen Morrisons Supermärkte im Vereinigten Königreich. Das Unternehmen ist im stationären und Online-Lebensmitteleinzelhandel tätig. Darüber hinaus liefert es Eier, produziert und vertreibt frische Lebensmittel, Backwaren und Brot, bereitet Meeresfrüchte zu und liefert sie, verarbeitet Frischfleisch, investiert in Immobilien, entwickelt und unterhält sie und bietet Dienstleistungen in den Bereichen Versicherung, Leasing, technische Tests und Analysen sowie Immobilienpartnerschaften an und besitzt eine pharmazeutische Lizenz. Das Unternehmen betreibt 492 Supermärkte, 50 Geschäfte des täglichen Bedarfs und 335 Tankstellen. Wm Morrison Supermarkets PLC wurde 1899 gegründet und hat seinen Hauptsitz in Bradford, Vereinigtes Königreich.
| Name | MORRISON WM SMKTS |
| CEO | David Potts |
| Headquarters | Bradford,
United Kingdom |
| Website | |
| IPO | 11/30/1972 |
| Employees | 118,000 |
Ticker symbols
| Exchange | Symbol |
|---|---|
London Stock Exchange | MRW.L |
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Shareholders of MORRISON WM SMKTS also invest in the following assets



