McDonald's

A U.S. consumer has filed a lawsuit in Chicago, accusing McDonald's of centralizing non-public sales data from franchised and company-owned restaurants via an AI-powered pricing engine and generating coordinated price recommendations that franchisees would effectively have to follow. McDonald's denies the allegations, saying franchisees set prices themselves and that the tools are industry standard. The plaintiff seeks treble damages and disgorgement of profits; the complaint says the system has been used since at least 2019 and links it to steep menu price increases between 2019 and 2024. » Más en heise.de

McDonald’s announces a strategic offensive and plans to invest about $8.5 billion through 2036, roughly $5 billion of it by 2030, to bring customers back to its restaurants. In response to the trend toward GLP‑1 medications, the company is introducing smaller portions and more protein‑rich offerings such as bowls, grilled chicken sandwiches, wraps and egg bites. Funds will also go toward AI solutions and renovating outlets to adapt to changing eating habits. » Más en t-online.de

McDonald’s is responding to the trend toward GLP-1 drugs like Ozempic with a new menu offering more protein and smaller portions. Planned items include bowls, grilled chicken sandwiches, wraps and egg bites; portion sizes will be adjusted. By 2036 the company plans to invest about $8.5 billion, roughly $5 billion of which by 2030, and additional funds will go to AI solutions and restaurant renovations. » Más en t-online.de