Anta Sports Products

Anta has acquired the share package from Artémis and now holds 29.06 percent of Puma, making the Chinese company the largest shareholder. Anta calls Puma an "iconic brand" and sees significant long-term potential, but Puma is to remain independently run. Puma recently recorded revenue declines and a record loss; management hopes Anta will provide better insights into the important Chinese market. » Plus sur wiwo.de

Anta Sports has completed the acquisition of the 29.06 percent stake in PUMA previously held by Artemis and thus becomes the largest single shareholder. The exact ownership percentage has not yet been disclosed. PUMA stresses it will continue to be run independently, and both companies emphasize their intention to preserve PUMA's brand and management autonomy. The PUMA share reacted positively and traded temporarily higher on XETRA. » Plus sur finanzen.net

Anta Sports, the third-largest sportswear maker, has acquired Jack Wolfskin and unveiled a new collection and corporate strategy at the brand’s new headquarters in Eschborn. The goal is to strengthen the label as a hiking and outdoor provider through product optimization, supply-chain synergies and retail innovation, including concept stores in Munich and Garmisch. Anta emphasizes the importance of the German brand DNA for its China business and plans to expand its presence in Germany and fast-growing Asian markets. » Plus sur faz.net