adidas

Adidas grew by 7–9% in the summer quarter on a currency‑adjusted basis, but thus fell short of its full‑year target. Rival brand HOKA (Deckers) reported weaker demand for models and a price war in the US, prompting Deckers to lower its sales forecast. Analysts view the HOKA slowdown as brand‑specific, but weaker US demand and discount pressure point to broader risks for full‑price strategies. Adidas will publish final quarterly figures on Oct. 29, which will show whether the company can withstand the US discount pressure. » Plus sur deraktionaer.de

Adidas increases its 2026 operating profit forecast by €200 million to around €2.5 billion. The company received roughly €200 million in US import duties back after a court ruled them unlawful. In the third quarter, revenue rose nine percent to €7.25 billion (currency-adjusted +7%) and operating profit climbed 37% to €1.01 billion, the highest quarterly profit in the company’s history. » Plus sur n-tv.de

The Dax climbed about 1 percent on Wednesday to 25,552 points, returning above its 100-day moving average. Drivers were strong AI and tech stocks such as Infineon and recoveries at Siemens, supported by positive U.S. news on SpaceX and Super Micro. Adidas gained after better key figures and an increased profit forecast, breaking the technical mark at €160. Investment announcements in the real estate sector (Grand City/LEG) and an upward revision at Jenoptik also provided support; Fresenius Medical Care came under pressure due to U.S. reform plans. » Plus sur finanzen.net