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Coach opens only full-price Louisiana store at Lakeside Shopping Center in Metairie
Coach has opened a new full-price retail store in the Lakeside Shopping Center in Metairie, located inside the Dillard’s wing across from Vuori. The boutique offers the brand’s latest seasonal collections, handbags, leather goods, ready-to-wear and accessories with a New York-inspired in-store experience. The location is the only full-price Coach retail store in the state and is now welcoming customers. » Altro su yahoo.com
Coach launches open‑access digital fashion collection in The Sims 4 to boost cultural reach
Coach released a co‑created, open‑access collection in The Sims 4 on January 13 featuring nine items including Tabby and Brooklyn bags with 65 print and color variations. The move prioritizes ubiquity and community-driven visibility over NFT-style scarcity, aiming to drive cultural penetration, organic styling data and long‑term engagement with younger consumers. The collaboration aligns with Tapestry’s push to acquire and retain Gen Z customers and serves as a distribution strategy to extend brand presence beyond traditional advertising. » Altro su forbes.com
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