McDonald's

After more than 35 years, McDonald’s Germany will remove the McRib from its permanent offering effective October 27; no specific reason was given. The chain does not rule out a time-limited return as a promotional item and is already advertising the “McRib Sweet Heat” variant. The move aligns with the group’s strategic realignment focusing on modernization, simplified operations and expansion of chicken and beverage segments. McDonald’s is offering extensive support to franchisees for restaurant modernization through 2036. » Altro su wiwo.de

After more than 40 years, the McRib will disappear from Germany's permanent menu on October 27; in future it may at most return as a limited-time promotional item. The company cites a marketing focus on fresher, "greener" products and changing consumer preferences as reasons. The burger had recently been an exception in Europe's lineup and, despite its cult status, remained permanently available in only a few countries. » Altro su rnd.de

McDonald's will remove the McRib from its fixed menu in Germany at the end of October; the classic had been available since 1989. The pork sandwich will not disappear completely for now: a successor product called McRib Sweet Heat, served with a fiery‑sweet chili sauce, will be offered for a limited time. Industry experts expect McDonald's may in future bring the burger back only sporadically as a promotional item, similar to its approach in the US. » Altro su n-tv.de